Data protection declaration

Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither required by law or contract nor necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only insofar as no other statement is made for the following processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.


Server Log Files
You can visit our websites without providing any personal information about yourself. 
Each time you access our website, usage data is transmitted to us or our web host/IT service provider by your internet browser and stored in log data (so-called server log files). The stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred, and the requesting provider.
The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the smooth operation of our website and improving our services. 

 

Your data may also be transferred to Canada. The EU Commission has issued an adequacy decision for data transfers to Canada.

Contact

Controller
Contact us at any time. The controller responsible for data processing is: LUMIÈRE Design GmbH, Zwi-Schulmann-Weg 10, 48167 Münster Germany, sales@lumiere-design.de

Customer-Initiated Contact by Email
If you initiate business contact with us by email, we collect your personal data (name, email address, message text) only to the extent you provide it. The data processing serves to process and respond to your contact inquiry.
If the contact is for the performance of pre-contractual measures (e.g., advice regarding an interest in purchasing or preparing a quotation) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR, due to our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you based on Art. 6 para. 1 lit. f GDPR.
We use your email address only to process your inquiry. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

 

Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, email address, message text) only to the extent you provide it. The data processing serves the purpose of contacting you.

If the contact is for the performance of pre-contractual measures (e.g., advice regarding an interest in purchasing or preparing a quotation) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b GDPR.
If you contact us for other reasons, this data processing is based on Art. 6 para. 1 lit. f GDPR, arising from our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data based on Art. 6 para. 1 lit. f GDPR.
We use your email address only to process your inquiry. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.


Orders      

Collection, processing, and disclosure of personal data when placing orders
When you place an order, we collect and process your personal data only to the extent necessary to fulfill and process your order and handle your inquiries. Providing the data is necessary to conclude the contract. Failure to provide the data means that no contract can be concluded. Processing is based on Art. 6 para. 1 lit. b GDPR and is necessary to fulfill a contract with you. 
Your data may be disclosed, for example, to the shipping companies and dropshipping providers you select, payment service providers, service providers for order processing, and IT service providers. In all cases, we strictly comply with legal requirements. The scope of data transmitted is limited to the minimum necessary.
 

Your data may also be transferred to Canada. The EU Commission has issued an adequacy decision for data transfers to Canada.


Reviews       Advertising      

Data collection when writing a comment or review 
When commenting on or reviewing an article or post, we collect your personal data (name, email address, comment text) only to the extent you provide it. Processing serves the purpose of enabling comments/reviews and displaying comments/reviews. 

For the purpose of verifying your review, we also collect the following data:Order number .
By submitting the comment/review, you consent to the processing of the data you have provided. Processing is based on Art. 6 para. 1 lit. a GDPR with your consent. You may withdraw your consent at any time by notifying us, without affecting the lawfulness of processing carried out on the basis of your consent before its withdrawal. Your personal data will then be deleted.

When your comment is published, the name you provided and the email address you supplied will be published.

Use of the email address to send newsletters
We use your email address, independently of contract processing, exclusively for our own advertising purposes to send newsletters, provided that you have expressly consented to this. Processing is based on Art. 6 para. 1 lit. a GDPR with your consent. You may withdraw your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent before its withdrawal. To do so, you can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list. 


Your data will be disclosed to an email marketing service provider as part of order processing. It will not be disclosed to any other third parties.

Use of the email address to send direct advertising
We use your email address, which we received in connection with the sale of goods or services, to send electronic advertising for our own goods or services that are similar to those you have already purchased from us, provided that you have not objected to this use. Providing the email address is required to conclude the contract. Failure to provide it means that no contract can be concluded. Processing is based on Art. 6(1)(f) GDPR, arising from our overriding legitimate interest in direct advertising. You may object to this use of your email address at any time by notifying us. You can find the contact details for exercising your right to object in the legal notice. You may also use the link provided for this purpose in the advertising email. No costs other than the transmission costs at the basic rates will be incurred.

Google Ads

In connection with the use of our services, we would like to point out that certain customer data is anonymized and transmitted to Google in hashed form. These measures serve to protect your personal data from direct access by third parties. During anonymization, all personal characteristics are removed, so that the affected person cannot be identified. Hashing ensures that the transmitted data is encrypted and exists only in a non-traceable form. The data is transmitted exclusively for analytical purposes and to improve our services. All data protection requirements are strictly observed. More information about how Google uses personal data.


Shipping service provider       Inventory management      

Disclosure of the email address to shipping companies to provide information about the shipping status
As part of contract processing, we will pass your email address on to the transport company if you have expressly consented to this during the ordering process. The disclosure serves the purpose of informing you about the shipping status by email. The processing is based on Art. 6(1)(a) GDPR with your consent. You may withdraw your consent at any time by notifying us or the transport company, without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal.


Use of an external inventory management system
We use an inventory management system to process contracts as part of order processing. For this purpose, the personal data collected from you during the ordering process is transmitted to

JTL-Software-GmbH, Rheinstr. 7, 41836 Hückelhoven
transmitted.


Payment service provider      

Use of PayPal Express
We use the PayPal Express payment service provided by PayPal (Europe) S.à r.l. et Cie, S.C.A. (22-24 Boulevard Royal, L-2449 Luxembourg; "PayPal") on our website. The data processing serves the purpose of enabling you to make payments via the PayPal Express payment service. To integrate this payment service, PayPal must collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, location of your device) when you access the website. Cookies may also be used for this purpose. The cookies enable your browser to be recognized.
Your personal data is processed on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in offering a customer-oriented selection of payment methods. You have the right to object at any time to the processing of your personal data on grounds relating to your particular situation.
By selecting and using PayPal Express, the data required to process the payment is transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6(1)(b) GDPR. Further information on data processing when using the PayPal Express payment service can be found in the associated privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.


Use of PayPal Check-Out
We use the PayPal Check-Out payment service provided by PayPal (Europe) S.à r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of enabling you to make payments through the payment service. When you select and use payment via PayPal, credit card via PayPal, direct debit via PayPal, or “Pay Later” via PayPal, the data required to process the payment is transmitted to PayPal so that we can perform the contract with you using the selected payment method. This processing is based on Art. 6 para. 1 lit. b GDPR.

Credit card via PayPal, direct debit via PayPal & “Pay Later” via PayPal 
For individual payment methods such as credit card via PayPal, direct debit via PayPal, or “Pay Later” via PayPal, PayPal reserves the right, where applicable, to obtain a credit report based on mathematical-statistical procedures using credit reference agencies. For this purpose, PayPal transmits the personal data required for a credit assessment to a credit reference agency and uses the information received about the statistical probability of payment default to make a balanced decision regarding the establishment, performance, or termination of the contractual relationship. The credit report may contain probability values (score values) calculated on the basis of scientifically recognized mathematical-statistical procedures, which may include, among other things, address data. Your legitimate interests worthy of protection are taken into account in accordance with the statutory provisions. The data processing serves the purpose of assessing creditworthiness in preparation for entering into a contract. The processing is based on Art. 6 para. 1 lit. f GDPR and our overriding legitimate interest in protecting against payment default when PayPal makes advance payments. 
You have the right, on grounds arising from your particular situation, to object at any time to the processing of your personal data concerning you based on Art. 6 para. 1 lit. f GDPR by notifying PayPal. The provision of the data is necessary to conclude the contract using the payment method you have requested. Failure to provide the data means that the contract cannot be concluded using the payment method you have selected.

Third-party provider
When paying via a third-party provider, the data required for payment processing is transmitted to PayPal. This processing is based on Article 6(1)(b) GDPR. To process this payment method, PayPal may then pass the data on to the respective provider. This processing is based on Article 6(1)(b) GDPR. Local third-party providers may include:

  • Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
  • giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main)


Purchase by invoice via PayPal 
When paying by invoice, the data required for payment processing is first transmitted to PayPal. To process this payment method, PayPal then transmits the data to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to fulfill the contract with you using the selected payment method. This processing is based on Article 6(1)(b) GDPR. Ratepay may conduct a credit assessment based on mathematical-statistical methods (probability or score values), using credit agencies, following the procedure described above. The data processing serves the purpose of assessing creditworthiness in preparation for entering into a contract. The processing is based on Article 6(1)(f) GDPR, arising from our overriding legitimate interest in protection against payment default when Ratepay makes advance payment. Further information on data protection and which credit agencies Ratepay uses can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/

For more information on data processing when using PayPal, please refer to the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
 

Use of the Mollie payment service provider
We use the payment service provider Mollie B.V. (Keizersgracht 313, 1016 EE Amsterdam, Netherlands; “Mollie”) to process payments on our website. The data processing serves the purpose of offering you various payment methods through payment processing by the payment service provider Mollie. If you choose one of the payment options provided by Mollie, the data required for payment processing will be transmitted to Mollie. This includes your payment details (for example, bank account number or credit card number), your IP address, your internet browser and device type, and in some cases, your first and last name, address details, and information about the product or service you purchased from us. This data processing is based on Article 6(1)(b) GDPR. Further information about data processing when using the payment service provider Mollie can be found in the associated privacy policy https://www.mollie.com/de/privacy

Cookies
 
Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is visited again.
 
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are placed and decide individually whether to accept them, as well as prevent cookies from being stored and the data they contain from being transmitted. Cookies that have already been stored can be deleted at any time. However, please note that you may then be unable to use all the functions of this website to their full extent.
 
You can find information at the links below about how to manage cookies in the most widely used browsers (including how to disable them):
Chrome: https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

 
Technically necessary cookies
Unless otherwise stated below in the privacy policy, we use only these technically necessary cookies for the purpose of making our offering more user-friendly, effective, and secure. Cookies also enable our systems to recognize your browser after you change pages and offer you services. Some functions of our website cannot be provided without the use of cookies. For these functions, it is necessary for the browser to be recognized again after you change pages.
 
The use of cookies or comparable technologies is based on Section 25 para. 2 TTDSG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR, arising from our overriding legitimate interest in ensuring the website’s optimal functionality and designing our offering in a user-friendly and effective manner.
You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.
 

Use of GDPR Legal Cookie
On our website, we use the GDPR Legal Cookie consent management tool provided by beeclever GmbH (Universitätsstraße 3, 56070 Koblenz a. Rh.; “beeclever”). The tool enables you to give consent to data processing via the website, in particular to the setting of cookies, and to exercise your right to withdraw consent that has already been given.
Data processing serves the purpose of obtaining and documenting the necessary consent to data processing and thereby complying with legal obligations. Cookies may be used for this purpose. In this context, the following information may be collected and transmitted to beeclever, among other data: anonymized IP address, date and time of consent, URL from which consent was sent, anonymous, random, encrypted key, consent status. This data is not disclosed to any other third parties.
Data processing is carried out to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR.
Further information on the terms of use and data protection at beeclever can be found at: https://gdpr-legal-cookie.com/pages/terms-conditions and at https://gdpr-legal-cookie.com/pages/datenschutzerklarung.



Analytics      Ad tracking      

Use of Google Analytics
We use Google Analytics, the web analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”), on our website.
The data processing serves to analyze this website and its visitors, as well as for marketing and advertising purposes. To this end, Google will use the information collected on behalf of the operator of this website to evaluate your use of the website, compile reports on website activities, and provide the website operator with other services related to website and internet use. The following information may be collected, among other things: IP address, date and time of the page visit, click path, information about the browser and device you use, pages visited, referrer URL (the website through which you accessed our website), location data, and purchasing activities. The IP address transmitted by your browser as part of Google Analytics is not combined with other data held by Google.
Google Analytics uses technologies such as cookies, browser web storage, and tracking pixels that enable analysis of your use of the website. The information generated about your use of this website is generally transferred to and stored on a Google server in the USA. An adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), is in place for the USA. Google is not certified under the TADPF. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adsprocessorterms/. Both Google and US government authorities have access to your data. Google may link your data with other data, such as your search history, personal accounts, usage data from other devices, and all other data Google has about you.
IP anonymization is enabled on this website. As a result, Google truncates your IP address beforehand within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.
Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR, due to our overriding legitimate interest in designing the website in a needs-based and targeted manner. You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data.
You can prevent Google from collecting and processing data generated by Google Analytics and related to your use of the website (including your IP address) by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
To prevent Google Analytics from collecting and storing data across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt out on all systems and devices you use for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. Clicking here will set the opt-out cookie: Disable Google Analytics.
Further information on the terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/ and at https://policies.google.com/technologies/cookies?hl=de.

 

Use of Google Analytics 4
We use Google Analytics, the web analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”), on our website.
The data is processed for the purpose of analyzing this website and its visitors, as well as for marketing and advertising purposes. To this end, Google, on behalf of the operator of this website, will use the information collected to evaluate your use of the website, compile reports on website activity, and provide the website operator with other services related to website and internet use. 
The following information may be collected, among other things: IP address, date and time of the page view, click path, information about the browser and device you use, pages visited, referrer URL (the website from which you accessed our website), location data, and purchasing activities. The IP address transmitted by your browser as part of Google Analytics is not combined with other data held by Google.
Google uses technologies such as cookies, browser storage, and tracking pixels that enable analysis of your use of the website. The information generated about your use of this website is generally transferred to and stored on a Google server in the USA. An adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), is in place for the USA. Google is not certified under the TADPF. Data transfers take place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://policies.google.com/privacy/frameworks. Both Google and US government authorities have access to your data. Google may link your data with other data, such as your search history, personal accounts, usage data from other devices, and all other data Google has about you.
When Google Analytics 4 is used, the IP address transmitted by your website is automatically collected and processed in anonymized form. Google truncates the IP address beforehand within member states of the European Union or in other states party to the Agreement on the European Economic Area. 
Your personal data is processed on the basis of Article 6(1)(f) GDPR, owing to our overriding legitimate interest in designing the website to meet users' needs and target them effectively. You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data.
You can prevent Google from collecting and processing data generated by Google Analytics and related to your use of the website (including your IP address) by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
To prevent Google Analytics from collecting and storing data across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt out on all systems and devices you use for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. Clicking here will set the opt-out cookie: Disable Google Analytics.
Further information on the terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de.


Use of the Facebook Pixel
We use the “Custom Audiences” remarketing function of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, “Facebook”) on our website.
Meta Platforms Ireland and we are joint controllers for the collection of your data and its transmission to Facebook that takes place when the service is integrated. This is based on an agreement between us and Meta Platforms Ireland on the joint processing of personal data, which defines the respective responsibilities. The agreement is available at https://www.facebook.com/legal/controller_addendum . In particular, we are responsible for fulfilling the information obligations under Articles 13 and 14 GDPR, complying with the security requirements of Article 32 GDPR with regard to the correct technical implementation and configuration of the service, and complying with the obligations under Articles 33 and 34 GDPR insofar as a personal data breach concerns our obligations under the agreement on joint processing. Meta Platforms Ireland is responsible for enabling data subject rights under Articles 15–20 GDPR, complying with the security requirements of Article 32 GDPR with regard to the security of the service, and complying with the obligations under Articles 33 and 34 GDPR insofar as a personal data breach concerns Meta Platforms Ireland’s obligations under the agreement on joint processing.
The application is intended to target website visitors with interest-based advertising on the social network Facebook. For this purpose, Facebook’s remarketing tag has been implemented on the website. When you visit the website, this tag establishes a direct connection to Facebook’s servers. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-based Facebook ads.
Your data may be transferred to the USA. An adequacy decision by the European Commission exists for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). Meta is not certified under the TADPF. The data transfer is carried out, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://www.facebook.com/legal/EU_data_transfer_addendum.
The processing of your personal data is based on Article 6(1)(f) GDPR, arising from our overriding legitimate interest in targeting website visitors with interest-based advertising. You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you. You can deactivate the “Custom Audiences” remarketing function here .
Further information about Facebook’s collection and use of data, your related rights, and ways to protect your privacy can be found in Facebook’s privacy policy at https://www.facebook.com/about/privacy/


Use of Google Ads Conversion Tracking
We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (visit action analysis). Google Conversion Tracking is an analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).
When you click an advertisement served by Google, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity period, do not contain personal data, and therefore do not serve to personally identify you. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked the advertisement and were redirected to this page. Each Google Ads customer receives a different cookie. Therefore, there is no possibility of tracking cookies across Ads customers’ websites.
The information collected using the conversion cookie is used to create conversion statistics. In this process, we learn the total number of users who clicked on one of our ads and were redirected to a page equipped with a conversion tracking tag. However, we do not receive any information that can personally identify users.
Your data may be transferred to Google LLC's servers in the USA. The EU Commission has adopted an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google is not certified under the TADPF. The data transfer is carried out, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR, due to our overriding legitimate interest in targeting website visitors with interest-based advertising. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.
You can disable personalized advertising for you in Google's ad settings. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de 
Alternatively, you can prevent the use of cookies by third parties by visiting the opt-out page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and following the additional opt-out information provided there. You will then not be included in the conversion tracking statistics.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/

 
Use of Google AdSense
We use the AdSense feature of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) on our website.
The purpose of the data processing is to rent out advertising space on the website and to target the website's visitors with interest-based advertising. This function displays personalized, interest-based advertisements from the Google Display Network to visitors to the provider's website. Google uses cookies for this purpose, which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to and stored on a Google server in the USA. An adequacy decision by the EU Commission exists for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). Google is not certified under the TADPF. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/. Google may transfer this information to third parties where required by law or where third parties process this data on Google's behalf. Google will never associate your IP address with other Google data.
The processing of your personal data is carried out on the basis of Art. 6 para. 1 lit. f GDPR, based on our overriding legitimate interest in addressing visitors to the pages with targeted, interest-based advertising. You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data concerning you.
You can permanently disable the use of cookies by Google by following the link below, downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de. Alternatively, you can prevent the use of third-party cookies by visiting the opt-out page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and following the additional information provided there regarding opting out. Further information and Google's privacy policy can be found at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/

 
Use of the remarketing or “Similar Audiences” feature of Google Inc.
We use the remarketing or “Similar Audiences” feature of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) on our website.
The application is used to analyze visitor behavior and interests. To analyze website usage, which forms the basis for creating interest-based advertisements, Google uses cookies. The cookies record visits to the website and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account product and information areas you previously viewed.
Your data may be transferred to servers of Google LLC in the USA. An adequacy decision by the EU Commission is in place for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). Google is not certified under the TADPF. The data transfer is carried out, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://policies.google.com/privacy/frameworks.
The processing of your personal data is carried out on the basis of Art. 6 para. 1 lit. f GDPR, based on our overriding legitimate interest in addressing visitors to the pages with targeted, interest-based advertising. You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data concerning you.
You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can prevent the use of cookies by third parties by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and following the additional opt-out information provided there.
Further information about Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/

 

Use of Microsoft Advertising
We use Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; “Microsoft”) on our website.
The data processing serves marketing and advertising purposes and the purpose of measuring the success of advertising campaigns (conversion tracking). We learn the total number of users who clicked one of our advertisements and were redirected to a page equipped with a conversion-tracking tag. However, this does not make it possible to personally identify these users. Microsoft Advertising uses technologies such as cookies and tracking pixels that enable analysis of your use of the website.
When you click an advertisement served by Microsoft Advertising, a cookie for conversion tracking is placed on your computer. This cookie has a limited validity period and is not used for personal identification. If you visit certain pages on our website while the cookie has not yet expired, Microsoft and we can recognize that you clicked the advertisement and were redirected to this page. The following information, among other things, may be collected: IP address, identifiers assigned by Microsoft, information about the browser and device you use, referrer URL (the website through which you accessed our website), and the URL of our website.
Your data may be transferred to the USA. An adequacy decision by the European Commission exists for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft is not certified under the TADPF.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR, due to our overriding legitimate interest in targeting website visitors with interest-based advertising. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.
You can prevent cookies from being stored by selecting the appropriate technical settings in your browser software; however, please note that in this case you may not be able to use all the functions of this website to their full extent. You will consequently not be included in the conversion tracking statistics.
For more information about data protection and the cookies used by Microsoft, please click here.


Use of the Pinterest Tag
We use the Pinterest Tag of Pinterest Europe Limited (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland “Pinterest”) on our website.
The application is intended to target website visitors with interest-based advertising on the Pinterest social network. For this purpose, Pinterest’s conversion tag has been implemented on the website. This tag establishes a direct connection to Pinterest’s servers when the website is visited. As a result, Pinterest’s server receives information about which of our pages you have visited. Pinterest associates this information with your personal Pinterest user account if you are logged in to the social network. When you visit Pinterest, you will then be shown personalized, interest-based Pinterest ads.
If you access our website via a Pin on the Pinterest social network, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity period, do not contain any personal data, and therefore do not serve to identify you personally. If you visit certain pages of our website and the cookie has not yet expired, Pinterest and we can recognize that you clicked on the Pin and were redirected to this page. The information collected with the help of the conversion cookie is used to create conversion statistics and thereby optimize our website. The following information may be processed, among other things: total number of users who clicked on one of our Pins and were redirected to our website, subpages visited on our website (e.g. category or product pages), search queries on our website, your shopping cart contents, completed transactions.
Your data may be transferred to the United States. There is no adequacy decision by the European Commission for the United States. The data transfer is carried out, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, available at: 
https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
Your personal data is processed on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in targeting website visitors with interest-based advertising. You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you. You can deactivate personalized advertising in Pinterest's personalization settings or via the AdChoices website optout.aboutads.info You can prevent cookies from being stored by selecting the appropriate technical settings in your browser software; however, please note that in this case you may not be able to use all of this website's functions to their full extent.
Further information on the collection and use of data by Pinterest, your related rights, and ways to protect your privacy can be found in Pinterest's privacy policy at https://policy.pinterest.com/de/privacy-policy.

 


Plug-ins and other features

Use of Google reCAPTCHA 
We use the reCAPTCHA service from  on our website.Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google"). The query serves to distinguish input provided by a human from input generated through automated, machine-based processing. For this purpose, your input is transmitted to Google and further processed there. In addition, the IP address and, where applicable, other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and, where applicable, also transferred to servers of Google LLC in the USA. An adequacy decision by the EU Commission is in place for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). Google is not certified under the TADPF. The data is transferred, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://policies.google.com/privacy/frameworks.
The processing of your personal data is based on Art. 6(1)(f) GDPR, arising from our overriding legitimate interest our website from automated spying, misuse, and SPAM. You have the right, at any time and on grounds relating to your particular situation, to object to the processing of your personal data concerning you based on Article 6(1)(f) GDPR.
Further information about Google reCAPTCHA and its associated privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy
 


Use of Google invisible reCAPTCHA
We use the invisible reCAPTCHA service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This serves to distinguish input provided by a human from input generated through automated, machine-based processing. In the background, Google collects and analyzes usage data, which Invisible reCaptcha uses to distinguish regular users from bots. For this purpose, your input is transmitted to Google and further processed there. In addition, the IP address and, where applicable, other data required by Google for the Invisible reCAPTCHA service are transmitted to Google.
This data is processed by Google within the European Union and, where applicable, also transferred to servers of Google LLC in the USA. An adequacy decision by the EU Commission is in place for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). Google is not certified under the TADPF. The data is transferred, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://policies.google.com/privacy/frameworks.

The processing of your personal data is based on Art. 6(1)(f) GDPR, arising from our overriding legitimate interest to protect our website from automated scraping, misuse, and SPAM. You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you based on Article 6(1)(f) GDPR.
Further information about Google reCAPTCHA and the associated privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy

 

Use of Vimeo
We use plug-ins from Vimeo Inc. (555 West 18th Street New York, New York 10011, USA; “Vimeo”) on our website to embed videos from the “Vimeo” portal.
When you access pages of our website containing such a plug-in, a connection to Vimeo’s servers is established, and the plug-in is displayed on the page by notifying your browser. This transmits both your IP address and information about which of our pages you visited to Vimeo’s servers.
If you are logged in to Vimeo, Vimeo assigns this information to your personal user account. When using the plug-in functions (e.g., by starting a video by clicking the corresponding button), this information is also assigned to your Vimeo account.
Your data may be transferred to the USA. An adequacy decision by the European Commission exists for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). Vimeo is not certified under the TADPF. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: 
https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The processing of your personal data is based on Article 6(1)(f) GDPR, arising from our overriding legitimate interest in designing our website according to users’ needs and in a targeted manner, as well as Vimeo’s legitimate interest in market analysis and in improving its services according to users’ needs and in a targeted manner. You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you.
If you do not want Vimeo to directly associate the collected information with your Vimeo account, you must log out of Vimeo before visiting our website.
Further information about the purpose and scope of the collection, as well as the further use and processing of data by Vimeo and your related rights and options for protecting your privacy, can be found in Vimeo's privacy policy: https://vimeo.com/privacy


Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of ensuring the consistent display of fonts on our website. To load the fonts, a connection to Google's servers is established when the page is accessed. Cookies may be used in this process. Among other things, your IP address and information about the browser you use are processed and transmitted to Google. This data is not linked to your Google account.
Your data may be transferred to the USA. An adequacy decision by the European Commission exists for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). Google is not certified under the TADPF. The data transfer is carried out, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://policies.google.com/privacy/frameworks.

The processing of your personal data is based on Art. 6(1)(f) GDPR, arising from our overriding legitimate interest on the user-friendly and aesthetically pleasing design of our website. You have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you based on Art. 6(1)(f) GDPR by notifying us.
Further information on data processing and data protection can be found at https://www.google.de/intl/de/policies/ and at https://developers.google.com/fonts/faq.

 


Data subject rights and retention period

Retention period
After the contract has been fully performed, the data will initially be stored for the duration of the warranty period, then stored in accordance with statutory retention periods, particularly those under tax and commercial law, and subsequently deleted once the retention period has expired, unless you have consented to further processing and use.


Rights of the data subject
Provided that the statutory requirements are met, you have the following rights under Articles 15 to 20 GDPR: the right of access, rectification, erasure, restriction of processing, and data portability.
In addition, pursuant to Art. 21(1) GDPR, you have the right to object to processing based on Art. 6(1)(f) GDPR, as well as to processing for the purposes of direct marketing.


Right to lodge a complaint with a supervisory authority
Pursuant to Art. 77 GDPR, you have the right to lodge a complaint with a supervisory authority if you believe that the processing of your personal data is not lawful.


You may also lodge a complaint with the supervisory authority responsible for us, which you can contact using the following details:

State Commissioner for Data Protection and Freedom of Information of North Rhine-Westphalia
P.O. Box 20 04 44
40102 Düsseldorf
Tel.: +49 211 384240
Fax: +49 211 38424999
Email: poststelle@ldi.nrw.de


Right to object
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6(1)(f) GDPR, you have the right to object to this processing at any time, with effect for the future, on grounds relating to your particular situation.
Once you have objected, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims.


If personal data is processed for the purposes of direct marketing, you may object to this processing at any time by notifying us. Once you have objected, we will cease processing the data concerned for the purposes of direct marketing.

Last updated: 13/07/2023